ASSESSING RISKS AND BLINDSPOTS FOR A NEW DRUG LAUNCH.
challenge
Complete a comprehensive pre-mortem exercise to imagine why and how a project may fail and proactively identify ways to strengthen the launch plan.
role
Co-design and co-facilitate discovery including 20+ interviews, interview finding analysis, situation design, workshop design, delivery, and assessment.
result
2-day in-person workshop delivery on location in Switzerland followed by development of extensive risk assessment output mapped to tactical action plan per opportunity area.
