MARKET MAPPING: WHITESPACE AND OPPORTUNITY ASSESSMENT FOR NEW MARKET ENTRY.
challenge
Understand the whitespace and relative near-term business opportunity in the DTC market, marking a net new organizational endeavour, including capability assessment, commercial landscape, and mapping to client portfolio.
role
Analyze market and develop proof-of-concept for service offering targetting new market entry; stand up team to execute upon service design.
result
C-suite buy-in kickstarting year-long development cycle: design and develop solution, architect and test narrative, assign and train Tier 1 execution team, build out commercial strategy, communications and GTM.
