BUILDING A GLOBAL SUSTAINABILITY MARKETING OFFERING.
challenge
Design a new integrated offering — sustainbility marketing — which closely aligns with organizational values and can be delivered across markets with built-in opportunity for market customization, exclusive partnership opportunities, and specialized talent.
role
Led global initiative to launch new sustainability marketing practice with over 20 collaborators across 5 key markets, including Flagship team in Tokyo, Japan. Accountable for all solution, marketing, commercial, and executional design.
result
New solution launched in 3 key markets with 3 targeted products staffed with local delivery teams, each supported centrally by marketing, growth, and finance functions.
