BUILDING A FOUNDATION FOR SCALE AND OPTIMIZATION.
challenge
Streamline and optimize an existing marketing team for scaled global operations across web/content, media, email, social, and CRM.
role
Responsible for multi-million-dollar CapEx and OpEx managing full-funnel marketing strategies and delivery for 5+ brands overseeing a team of direct reports and vendors.
result
Built an inside-agency model including a brief-based project system, specific channel assignment, approval and editorial hierarchy to eliminate bottleneck, and detailed development plans for employee advancement.
